Hulu is a popular website that allows people to watch TV shows, movies, clips, and trailers at any time, and with HuluPlus one can watch shows almost immediately after they air by paying a monthly subcription. Previously, Hulu featured shows from ABC, NBC, Fox, and Univision, but recently signed a deal with The CW and will now include them. Hulu now features shows from five of the largest six broadcasters, CBS being left out. Some shows on Hulu can be viewed freely, but others require an $8 per month subscription for HuluPlus. Under the subscription for HuluPlus, viewers will be able to get the five most recent episodes from The CW the day after they are broadcasted on television. Those same episodes will appear on Hulu 8 days later for a free viewing experience. Both versions, Hulu and HuluPlus come with ads, yet those ads are much shorter than commercials on TV, lasting only about half the time as regular commercials. For many, Hulu has several benefits that make it preferable over regular television. Shows can be viewed at any time during the day, and the commercials are significantly shorter. They can also be paused and picked back up at any time, and can be viewed portably on laptops. Hulu hopes to attract many more uses by adding The CW, targeting young women age 18-34. Gossip Girl and The Vampire Diaries are both shows on The CW and are widely popular among young women. Hulu hopes by adding a larger selection of shows to their library, they will receive more subscriptions, and therefore pulling in larger revenue. For the consumers, they must consider the costs and benefits of subscribing to Hulu. The benefit of subscribing to HuluPlus is that it would allow consumers to view the show immediately after it airs. The benefits also include shorter ads, and to ability to view the show whenever it is desirable. However, the cost would be $8 a month, or nearly $100 a year. It is all up to the consumer: Is it worth paying $96 a year to view the show 8 days earlier? Does the cost outweigh the benefit?
- Christina B