Sunday, October 30, 2011
Online Commercial Experiments
Ads always get in the way of the show the viewer is trying to watch. Hulu and Youtube are experimenting new ways to make the ad watching process somewhat easier. These websites business models really depend on advertising and cannot afford to lose viewers just because of annoying advertisements. Hulu and Youtube are giving the viewer the option to chose which ad to watch. For shorter videos, Youtube gives a skip option. Advertisers are only charged when users watch the whole video. The newest strategy for advertising is creating that people want to watch or even look forward to watching. Commercials like Old Spice and Dos Equis send people to the Internet to watch them over and over again. Viewers have to make a trade-off of what advertisement they want to watch and it sometimes can be difficult. I for one choose not to even mess with online video, except clips on Youtube. My family chooses to pay for a DVR so we don't have to mess with online searching. I think DVR is also better because no Internet is required and there is no buffering to deal with. Also ads can be fast forwarded through in a second.