There's a new business that has become rapidly popular in the DFW area in the recent year, and it's different than any restaurant at which the average consumer has dined. They're called food trucks; they sell gourmet asian cuisine to homemade BBQ sandwiches directly from mobile restaurants that travel on the roads of Dallas daily. The food truck explosion has drawn attention with its uniqueness and affordable yet delicious food. Parish even hired Ruthie's Rolling Cafe to serve their "finest melt in your mouth grilled cheese sandwiches" at the recent senior tailgate. Although they seem relatively new to consumers in DFW, food trucks attempted to begin the trend early last year. So why didn't this business take off quicker? Many of the restaurants on wheels struggled the most with obtaining parking permits from the city of Dallas. The city believed these trucks would be a menace to firms that they would park in front of, not only taking up parking spots but also their customers. In other words, the level of competition would be thrown off by these food trucks, who would have an unfair advantage by parking in front of smaller shops while taking customer's of these stores parking spots. However, when Michael Siegel paved the way with his Green House Truck, it was proven that the attraction of the mobile restaurants helped increase the profits of the jeweler it was located in front of. The City of Dallas began granting more parking permits to different kinds of food trucks such as Jack's Chowhound and Ssahm Korean BBQ. Now these trucks travel around DFW selling food to hungry customers that are seeking out a new experience and savory food!