"Rangers managing partner and CEO Chuck Greenberg told reporters that the bulk of the increase would be felt in premium seats and that some seats in more affordable areas would remain the same or even drop."
As the demand increases you would think that the management team for the Rangers would increase the prices of all the seats in order to make a larger profit.
There is an excess demand causing disequilibrium in this particular shift. They can't produce more seating in the stadium. Increasing prices for the premium seats pushes back to equilibrium. A secondary market would come into play if there was no increase in price for seats. Scalpers would purchase and re-sell them for a greater price.
By the team strategically planning their pricing it creates tougher competition for other teams.