Sunday, October 30, 2011
In-N-Out Shipping Service
Midnight Row, a luxury deal website, is now offering an overnight delivery of two of In-N-Out's double-double burgers for $50.00 plus shipping costs. The burger is in such high demand that people are willing to pay as much as a nice steak dinner for a FAST FOOD BURGER. With In-N-Out opening in Texas on May 11th, I have had the opportunity to try the hamburger. The burger is very good, but nothing to go crazy over. I even think that What-a-burger's burger is the same if not better. I also have to question the health of eating a burger that is shipped in the mail. It is hard to believe that a fast food chain has raised such high demand, but after the restaurant expands into more states I think the demand will lower. Before the openings in Texas, Arizona, Nevada, and Utah, In-N-Out could just be found in California. I believe the source for high demand is the lack of shops established. Once In-N-Out restaurants spread more to the east, I'm sure the service of shipping In-N-Out burgers will disappear along with the obsession.
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4 comments:
I agree. I also have had the opportunity to try In N Out burger. Although the burger tastes good, I myself don’t find anything special of the burger. However, some people are obsessed with In N Out burgers and will do anything just to get one. For instance, when In N Out was only found in California, I had friends and neighbors telling stories of how they wanted to go to California just to try this magnificent burger. Some people actually went through with the plan and brought back souvenirs, such as shirts and the paper hats they hand out. I agree that In N Out burgers are very high in demand. However, many In N Outs are being made all across the world now. I think since there will be such a high supply now, that the demand will slowly start to decrease. As for right now though, the demand is very high and there are very long lines to try this burger. I personally, rather substitute a What a Burger burger or a Gazebo burger than wait in an hour long line for an In N Out burger.
Every one of my friends that has eaten at In-N-Out burger was making it sound like it was one of the best burgers that they have ever had and when I finally had it, I thought it wasn't very good. It was good, but I honestly think that Whataburger is a lot better. It also makes me mad that they don't serve bacon cheeseburgers. That is the only typer of burger that I eat and it really disappointed me that they don't serve those. I honestly thought their fries were the best, not their burgers.
This really goes to show how much consumer opinion can affects a products price. The In-N-Out burger to the fast food industry seems much like the iPhone to the phone industry. Neither of them is technically better than their competitors, but they have somehow captured the interest and devotion of their consumers. Midnight Row is a unique version of a secondary market in that they are taking a product that has a geographical shortage and making it available nationwide.
Morgan K
Very interesting chip dip....
I have to disagree. In n Out is amazing, cheap and delicious. I think that the fact that the demand is so high and people talk it up so much makes it somewhat of a let down to people who havnt tried it because they are expecting the best thing ever. With the demand so high they can price their burgers low still making a huge profit. I believe that if in n out expands all over the country it be less of a demand but still be the best fast food in the market.
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