Most Expensive Car on the Market!

The Bugatti Veyron Super Sport is 2.4 million dollars when fully upgraded. The base version is 1.7 million dollars and is the fastest street legal car. Its top speed over 265 miles per hour is no doubt a luxury good. A 2.4 million dollar car is defiantly not a necessity. A luxury good is something that is not a necessity and has great value. clearly a 2.4 million dollar car is an example of a luxury good, who need a car that can go from 0-60 mph in less than 2.5 seconds. The in side of the car is explained to be like a airplane cockpit. The car has an amazing horse power of 1200, thats the most any street legal car has ever had. Most cars cost a bit of money but are a necessity, but the Bugatti Veyron Super Sport is a extreme example of luxury goods.

Call of Duty: Modern Warfare 3 On Pace to Break Records

Call of Duty video games have been one of the top selling games with every new release. The newest game, Modern Warfare 3, is already on pace to break the record of the previous Call of Duty. Black Ops, last year's COD game, set records for the most pre-orders of a game. Modern Warfare 3, however, is already way ahead of that number. Consumer expectations grow with the success of this game and the popular game has a higher demand than ever. Call of Duty is capitalizing on the high demand of the game by releasing Call of Duty: Elite, a $50 a year service that is for the ultimate COD gamer. The company is using the Call of Duty: Elite as a complement to the game that they can profit more money from. Call of Duty: Modern Warfare is scheduled to be released November 8, and is one of the most highly anticipated games ever.

NFL Team Losing Money

The Detroit Lions haven't just been losing game for the past few seasons, they've been losing money. The Lions are the only team in the NFL, that has a total of 32 teams, that actually lost money last season. What is to blame for the lacking profit? The Lions have a brand new stadium, but they have only managed to win 23 percent of their games in the last five seasons. The Lions poor performances have surely lowered fan, or consumer, expectations and has caused the demand for tickets and apparel to drastically decline. People don't want to cheer for a losing team, especially in a city like Detriot that hasn't had much success since they stopped being a world power for car production. Many people are pointing fingers at the owner of the team, William Clay Ford Sr., but is he really to blame? An owner can only do so much, it's not like he can actaully play out there and change the outcome of the game. Luckily, the Lions have been improving greatly this year with their play on the field and the future looks promising for the franchise and hopefully Ford Sr. might see a positive profit at the end of the season.

Call of Duty Elite Price Raise?

The once only good first person shooter now has some competition. Call of Duty predicts that the price will raise sometime in the next two years because of EA games' Battlefield. Right now battlefield is 14 dollars cheaper than the call of duty release price. But battlefield will raise the price to about 50 dollars their next game still making it significantly cheaper than call of duty. With the new call of duty elite coming out, it is projected to have 2 million subscribers the first two years and 5 million by the end of 2013. The price will raise because it is a yearly cost and the demand is so high people will buy it no matter what the price is. the reason the price will raise is because the now free Battlefield elite will raise their prices to 50 dollars which lets the high demanded call of duty raise their prices.

$8 million iPad

A regular iPad 2 can cost anywhere from $499 to $829 depending how much memory you choose and whether it has 3G capabilities. Although a regular iPad 2 may seem expensive to most Americans, it is nothing compared to the iPad 2 Gold History Edition created by luxury enthusiast Stuart Hughes -- with an $8 million price tag!
Starting with a regular iPad 2, the aluminum back panel is replaced with one made of solid 24ct gold. Then, the normal Apple logo is replaced with one made of 24ct gold and with 53 diamonds. The part of the front of the iPad that surrounds the screen is made of ammonite, one of the rarest rocks on the planet. Finally, the feature that really sets this iPad apart is the actual Tyrannosaurus rex bones shaved into the finish. The final touch is the home button is replaced with a platinum base complete with 12 outer diamonds and a single 8.5ct centerpiece.
As if the price tag alone doesn't make this iPad a luxury good, only two in the world are being produced. This iPad is certainly an extreme example of a luxury good, which only a few are able to afford.


http://store.apple.com/us/browse/home/shop_ipad/family/ipad
http://news.yahoo.com/blogs/technology-blog/8-million-luxury-ipad-2-comes-diamonds-dinosaur-162521908.html

Red Sole Law Suit

The pretty cherry red soles of the coveted Christian Louboutin shoes was copied by Yves Saint Laurent. While YSL has had shoes with red soles dating back to the 70's, Louboutin has had the red tradmarked in 2008. Louboutin argues that copying the red sole caused customer confusion, raising the demand for the YSL shoes because of his popularity. Louboutin is asking for over a million dollars in damage controll and for YSL to recall the millions in merchandise with the trademark infringement. In this situation, YSL argues that a color cannot be trademarked, but other luxury brands such as Tiffany's and Hermes have also done the same. The bright red sole that stands out is part of what makes the shoe a luxury item, the price is set much higher than equilibrium to keep the posh brand name.

Penny Auction Websites

Penny auction websites sell high dollar items like laptops, iPhones, iPads, etc, for extremely cheap prices.  Every time someone bids the price goes up 1 penny and 10 seconds is added to the count down.   But here’s the catch, you have to buy bids for 60 cents apiece.  The bidding process is also a cycle that really no one can hardy win, because every time the timer gets down to a few seconds left other people will quickly place bids which bumps the timer up a few more seconds.   Also, say if 20 people are fighting for an item a couple will eventually give up, but there are hundreds of other people jumping in and start bidding and adding time to the clock.  These websites are not scams and are extremely profitable, say the website sells an iPad for $100 but it is worth $700, the price only goes up 1 penny every time someone bids….That means 10,000 people bided on that iPad!! Each bid costs that individual 60 cents so that means in total $6,000 worth of bids were spent trying to get that iPad plus the $100 that the person who won had to pay.  The website made $5,400 by selling one iPad and the variable and fixed costs are minuscule, the buyer pays the shipping, and the website only needs less than a dozen employees to operate.  Kind of makes you want to own one of these websites.

Jack Leonard